The Buxton Inn, the oldest continuously operating inn in Ohio, changed ownership and I was brought in to create a new visual identity. One which held with the historical significance of the business, but also appealed to a younger, sophisticated regional clientele.
I developed an entire set of brand standards to guide the use of logos, fonts, colors, textural elements and supporting photographic imagery. Two logos, tag lines, and decorative details were incorporated into the interiors of the renovated inn and restaurant. Menus, website and signage were all touched by my design ideas.