The branding and creation of Explore Buckeye Lake was a multi-step process, beginning with the rebranding of the established and successful business - Buckeye Lake Shopper Reporter. After an extensive discovery process, working with community partners and investors, we were tasked with developing a forum for marketing Buckeye Lake and its local businesses via a new website and information portal. This new venture focuses on both supporting business and attracting tourism to Buckeye Lake.
Two new parallel brands were developed which included new logos and brand standards – style guide, image guide, and marketing visions.
The deliverables included the redesign of a weekly tabloid publication, business cards and letterheads, two new responsive websites, an expansive photography library, social media elements, print ads for regional magazines and newspapers, billboard artwork, event graphics, flyers and rack cards. Services also included market research, media planning and buying, community outreach and event planning, stakeholder messaging and press release management.