I've been working with the Licking Land Trust since 2012. In 2017 they recognized that the organization needed an update to their branding and inlisted the help of the creative COOP. The redesign and marketing shift was motivated to attract and retain a younger demographic to their membership and volunteer pool. A nod was given to their past branding with a shift in colors and font usage. New photography compliments the entire rebrand which included a new website, social media, and printed materials.