My Resume
EXPERIENCE
1993 - present Jodi Melfi Design Executive Creative Director – Full service identity design, logo design, image branding, print and digital collateral, signage, environmental graphics. Current Major Clients – Ari Uguerien : Planet Rehab : The Richards Group : Apple Pi Consultants : McKivergin Group : Ohio Economic Development Association : Buckeye Lake Village : Healing Art Missions : GROW Licking County : Denison University : Village of Hebron : Granville Pride : Orchard House Bed and Breakfast : The Buxton Inn : Robbins Hunter Museum : Ohio Campus Compact : Granville Public Library : Granville Area Chamber of Commerce : Licking Land Trust : River Road Coffeehouse
2023 - Present Planet Rehab Board Member – Supported fundraising for this international environmental non-profit with branding, website design, social media graphics, email campaigns. Assisted with establishing and marketing programs for reforestation, indigenous food forests, educational travel expeditions, and endangered species reintroduction.
2021 - 2022 Granville Pride Founding Board Member/Treasurer/Marketing Chair – Founded this non-profit in 2021. Managed all aspects of the organization from event coordination to budget and accounting to community outreach and marketing.
2016 - 2021 creative COOP Owning Director/Partner – Founded this coworking space with separate conference and casual meeting space then grew the business to quadruple the size in 2 years to include larger meeting spaces and more desks. Managed all aspects of the business from tenant acquisition to budget and accounting to community outreach and marketing. Mentored entrepreneurs to establish a foundation for developing their ideas and growing their businesses.
2015 - present Orchard House Co Owner – Planned, designed and executed a complete rebrand and marketing refocus when the business was acquired. Created regional media campaigns for the different segments of the business. Acted as guide for basic business management and planning for growth and financial development.
2012 - 2014 Columbus College of Art & Design Adjunct Instructor – Taught courses in Advertising & Graphic Design. Assisted in developing curriculum for Intro to Advertising & Graphic Design incorporating current professional design methods and practices. Mentored students in incubating ideas and creating work plans to meet deadlines and goals.
1999 - 2011 absolutearts.com Director of Content and Marketing – Developed and created all aspects of international fine art web business’ design, content, marketing programs and promotions, attracting art sales and commissions with Oprah, Axel Rose, numerous international corporate C-level collectors. Managed 6 employees.
1996 - 1999 Design Collective Incorporated Senior Graphic Designer – Partnered with interior designers, architects and public relations co-workers and clients to develop and implement successful design strategies. Interior and exterior signage programs, environmental graphics, graphic and signage standards, logo design, collateral print materials. Clients included corporate, retail, healthcare, and hospitality.
1995 - 1996 Levi Strauss and Co. Visual Merchandising Graphics Coordinator – Conceptualized, developed and designed Dockers Shop and Dockers Outlet logos, packaging, interior and exterior store signage, product locator systems, marketing promotions, manuals, posters and flyers. Created and administrated merchandising planagrams for 3 store concepts.
1992 - 1995 Columbus College of Art and Design Student Employee, Assistant to the Dean of Foundation Studies : Student Curator of Exhibitions
1994 Fazio Design Graphic Design Intern
1990 - 1992 URS Consultants, Inc. Accounting Administrator
1989 - 1990 Springfield News-Sun Circulation Research and Marketing Coordinator
VOLUNTEER AND BOARD POSITIONS
2013 - 2017 Granville Area Chamber of Commerce Board Member, Marketing Committee Chair, Economic Development Committee, Art Walk Committee, – The Granville Area Chamber of Commerce is an organization of business leaders whose purpose is to maximize the value and relevance of business by stimulating commerce, advocating for our businesses, and supporting responsible business development that preserves our heritage and sustains the quality of life in the community.
2014 - 2017 present Granville Arts Commission Board Member – This community based organization dedicated to the enhancement of cultural arts, community character, and interaction for the Village of Granville and all of its residents. The purpose of the Commission is to enrich the Granville community through community based events, activities, and programs by distributing funds to organizations or individuals that are involved in arts or cultural activities.
2002 - 2004 Ohio Art League Board Member, Marketing Committee – Ohio Art League is an innovative leader in Ohio for supporting artists during all stages of their careers. OAL connects member artists to patrons of the arts, the community, and exhibit and studio spaces. Through professional development, mentorship and advocacy, OAL works strategically to help Ohio cultivate and retain top art talent while positioning the state as a hub for the arts.
EDUCATION
1990-1994 The Columbus College of Art and Design, Columbus, OH
1985-1987 Wittenberg University, Springfield, OH
1987 The Kampen Academy of Visual Arts, Kampen, The Netherlands
SPECIAL SKILLS
Over 25 years of computer experience using Photoshop, Illustrator, InDesign, Word, Excel, PowerPoint : understand and speak German, Dutch and French : full understanding of web development and social media campaign implementations
AFTER HOURS
horseback riding jumpers, cross-country : blue water sailing : downhill skiing : building anything : travel
Identity Concepting
Marketing Planning
Brand Identity
Graphic Design
Website Development
Online Representation
Environmental Graphics
Signage
"Branding is the best. Helping clients find their story, researching, creating interesting solutions. Sometimes it’s hard to stop. I do full service identity design, logo design, image branding, website development, collateral materials, signage, environmental graphics."